The basic details, from Jenifer Langosch at Cardinals.com (where the photo is from as well):
The new alternate jersey will feature “St. Louis” in place of “Cardinals” along the front, marking the first time since 1932 that the city name will be featured on the uniform. The “Birds on the Bat” logo will remain. The uniform also will feature matching pants and will be worn by players for Saturday home games.
Saturday-only uniforms? Yes, I know they’ve had a Sunday-only cap for years but a cap doesn’t really toy with the perfection that their uniforms are like new jerseys and pants to be worn once a week.
But there’s certainly more money to be made from selling a new alternate jersey than a cap …
Derrick Goold proves again why he’s the best Cardinals writer out there, as he has far more details about the new uniforms. Some tidbits from his piece in the St. Louis Post-Dispatch:
- For the first time in 80 years, the Cardinals will have a jersey that features the name of the city and not the ballclub.
- The Cardinals are the 27th team in baseball to use an alternate jersey, leaving only the New York Yankees, Los Angeles Dodgers and Detroit Tigers as the classic two-jersey teams.
- The third jersey incorporates new technology with retro designs. It is an off-white jersey made from modern materials to look like the flannels of the past. It also features the traditional two birds on a bat, though the stitching is more detailed and the bat loops through the “S” in “St. Louis.”
- All three of the jerseys that the Cardinals will wear next season feature more detail to the two birds, enhanced stitching that includes an eye instead of a dot for the birds and shading to the bat that creates a sense of depth. The players’ numbers on the front of all three jerseys also will be smaller.
- The Cardinals are the fourth team in baseball to go with the “natural” or off-white color for the jersey, according to the manufacturer, Majestic. The other teams are the Philadelphia Phillies, Atlanta Braves and Cleveland Indians.
Goold also has this quote from Bill DeWitt III:
“Yes, it’s traditional. And if you ask me should we stay in that elite company of having home whites and road grays, I would say we should, but … ” President Bill DeWitt III said. “Look at this (third) jersey. I see it and think, ‘We’ve got to wear that thing.’ ”
I think what’s missing after “but …” is THERE’S MONEY TO BE MADE IN SELLING THAT THING!
Because of course you can buy one of the brand-new jerseys today. Here’s the info from the KMOX website:
The Cardinals Official Team Store will be selling all the new uniform items starting Friday at 10 a.m. The team store is the exclusive seller of the items in the St. Louis area until after Thanksgiving when it will be available at other area retailers.
The more I look at the new uniform photo, the less offensive it gets — but that doesn’t mean I like it, and certainly doesn’t mean I’ll rush out and buy one. Sure, it’s wonderful that it’s a nod to tradition — but there was nothing wrong with staying with what they had in the white home uniform and gray road uniform.
Except it’s hard to sell more jerseys when you’ve had the same traditional uniforms forever. Like everything, it’s all about making money.
Christine Coleman is the senior St. Louis Cardinals reporter for Aaron Miles’ Fastball. Follow her on Twitter, @CColeman802, or email firstname.lastname@example.org. Also follow @AMilesFastball for the latest updates.