The Cardinals are giving fans the opportunity to put the finishing touch on the 2013 uniforms by allowing them to decide which color cap the players will wear during road games this season. The team is taking a new approach to gauging fan sentiment by adding a social media polling option to the more traditional web vote.
“We want to let our fans decide whether they want our players to wear red caps or blue caps when the team is on the road,” said William DeWitt III, president of the Cardinals. “We also wanted to have a little fun by getting our fans to engage via social media to gauge how intensely they feel about the options.”
For the next two days, fans can go online to cardinals.com/redvsblue to vote for their favorite cap and uniform combination. The team’s Twitter followers will have a chance to sway the final outcome in a one-day Twitter vote on Thursday. Fans may vote for any of the following four options:
1. #AllBlueSTL: Continue to wear blue STL caps during road games red STL caps at home
2. #AllRedSTL: Wear red STL caps during both road and home games
3. #BluevsRed: Wear blue STL caps on the road but only when playing against red teams
4. #GetawayDays: Wear blue STL caps on road “getaway days” (the last game of each road series)
Throughout today and Wednesday, all fans may vote online at cardinals.com/redvsblue, opting to vote for as many of the options and as frequently as they’d like. After the polls close on cardinals.com/redvsblue, Cardinals Twitter followers will have the final say with tweeted votes all day Thursday. Fans may tweet using the designated hash tag for the cap color of their choice.
Each tweet will be counted as a single vote. Fans may tweet as often as they like, but only one hashtag per tweet will be tallied. The Cardinals will add the tweet tally to the rest of online voting, and the final result will be announced once all of the votes are tabulated.
The Cardinals have most currently worn navy blue STL caps during all road games and red STL caps at home – with the exception of Spring Training games in which they wear the traditional red home caps for both home and road games.
In November, the St. Louis Cardinals unveiled new uniforms for the 2013 season, the first update to the teams’ wardrobe in more than a decade. For the first time in more than 80 years, the team will wear an alternate uniform on Saturdays that will feature “St. Louis” in place of “Cardinals” on the jersey.
In addition, all the team’s jerseys (home, road, home alternate) will feature more detail in the embroidery, consistent with the graphical logo used by the club since 1998. The cap color change marks the finishing touch on the 2013 uniform updates.